Board of Directors

Valley Center Business Association was established June 1, 2019.

2024-2025 Term


Joshua Sibelius, President
Advertising Manager, Valley Roadrunner
Vice President, Roadrunner Publications, Inc.

Diane Arnold, Vice President
Licensed Broker, Medicare Health Plans

LaVonne Norwood – Secretary
Owner, Armor Fabrication & Fence

Justin Salter – Treasurer
Owner, Roadrunner Publications, Inc.

Jeanna Hughes, Immediate Past President
Owner, Serendipity Hair Studio


Craig Adams
Valley Center Kiwanis Club
Past VCPUSD President

Jim Davidson
Fire Marshal / Division Chief
VC Fire Protection District

Laurie Gonzales
Council Member, Rincon Tribe

Kelly Hernandez
Owner, Air Crafts Heating & Air Conditioning

Krista Hubbard
Principal Broker, Divine Fog Realty

Dori Rattray
Creative Director, The Country Trader
Vice Chair, Valley Center Community Planning Group


Faith Much
Financial Advisor, Edward Jones

Your friends in business – the founding board members of VCBA